02 Industry & profession The industry controls which purposes, questions and features are relevant. The profession then refines the wording and recommendations.
IndustrySelect industry 01 - Crop and animal production, hunting and related service activities 02 - Forestry and logging 03 - Fishing and aquaculture 05 - Mining of coal and lignite 06 - Extraction of crude petroleum and natural gas 07 - Mining of metal ores 08 - Other mining and quarrying 09 - Mining support service activities 10 - Manufacture of food products 11 - Manufacture of beverages 12 - Manufacture of tobacco products 13 - Manufacture of textiles 14 - Manufacture of wearing apparel 15 - Manufacture of leather and related products 16 - Manufacture of wood and of products of wood and cork, except furniture 17 - Manufacture of paper and paper products 18 - Printing and reproduction of recorded media 19 - Manufacture of coke and refined petroleum products 20 - Manufacture of chemicals and chemical products 21 - Manufacture of basic pharmaceutical products and pharmaceutical preparations 22 - Manufacture of rubber and plastic products 23 - Manufacture of other non-metallic mineral products 24 - Manufacture of basic metals 25 - Manufacture of fabricated metal products, except machinery and equipment 26 - Manufacture of computer, electronic and optical products 27 - Manufacture of electrical equipment 28 - Manufacture of machinery and equipment n.e.c. 29 - Manufacture of motor vehicles, trailers and semi-trailers 30 - Manufacture of other transport equipment 31 - Manufacture of furniture 32 - Other manufacturing 33 - Repair, maintenance and installation of machinery and equipment 35 - Electricity, gas, steam and air conditioning supply 36 - Water collection, treatment and supply 37 - Sewerage 38 - Waste collection, treatment and disposal, and recovery activities 39 - Remediation and other waste management service activities 41 - Construction of residential and non-residential buildings 42 - Civil engineering 43 - Specialized construction activities 46 - Wholesale trade 47 - Retail trade 49 - Land transport and transport via pipelines 50 - Water transport 51 - Air transport 52 - Warehousing and support activities for transportation 53 - Postal and courier activities 55 - Accommodation 56 - Food and beverage service activities 58 - Publishing activities 59 - Motion picture, video and television programme production, sound recording and music publishing activities 60 - Programming, broadcasting, news agency and other content distribution activities 61 - Telecommunications 62 - Computer programming, consultancy and related activities 63 - Computing infrastructure, data processing, hosting, and other information service activities 64 - Financial service activities, except insurance and pension funding 65 - Insurance, reinsurance and pension funding, except compulsory social security 66 - Activities auxiliary to financial service and insurance activities 68 - Real estate activities 69 - Legal and accounting activities 70 - Activities of head offices; management consultancy activities 71 - Architectural and engineering activities; technical testing and analysis 72 - Scientific research and development 73 - Activities of advertising, market research and public relations 74 - Other professional, scientific and technical activities 75 - Veterinary activities 77 - Rental and leasing activities 78 - Employment activities 79 - Travel agency, tour operator, and other travel related activities 80 - Investigation and security activities 81 - Services to buildings and landscape activities 82 - Office administrative, office support and other business support activities 84 - Public administration and defence; compulsory social security 85 - Education 86 - Human health activities 87 - Residential care activities 88 - Social work activities without accommodation 90 - Arts creation and performing arts activities 91 - Library, archives, museum and other cultural activities 92 - Gambling and betting activities 93 - Sports activities and amusement and recreation activities 94 - Activities of membership organizations 95 - Repair and maintenance of computers, personal and household goods, and motor vehicles and motorcycles 96 - Personal service activities 97 - Activities of households as employers of domestic personnel 98 - Undifferentiated goods- and services-producing activities of private households for own use 99 - Activities of extraterritorial organizations and bodies Industry coverage follows the UN ISIC Rev. 5 division structure, grouped into its international sections. Profession / principal roleSelect an industry first The list changes to professions and principal business roles appropriate to the selected industry. Profession / role not listedThis preserves worldwide coverage when a highly specialized or emerging profession is not yet in the catalogue.
Why this matters: a dentist, restaurant, software company, construction contractor and school should not be asked the same specialist questions or shown the same feature catalogue.
06 Relevant functionality Only features relevant to the selected industry, profession, purposes and tailored answers are shown. Recommended items are highlighted, but nothing is silently added to the price.
Adaptive catalogue: choose the website purposes first to reveal the appropriate functionality.
Application Custom Administration Dashboard Recommended Purpose-built back-office management interface PDF / Document Generation Recommended Generate downloadable documents from system data Custom Database / Data Model Recommended Purpose-built database structures beyond normal CMS content Custom Reports / Exports Recommended Dashboards, reports, CSV/Excel/PDF exports Automated Notifications Recommended Email/SMS workflow notifications and reminders Jobs / Recruitment Applications Recommended Vacancies and online applicant submission workflow Shipment / Delivery Tracking Recommended Customer tracking lookup connected to shipment/order data Application / Case Status Tracking Recommended User-facing status lookup or authenticated tracking Secure Client Onboarding Recommended Structured intake, identity/document collection and agreements Interactive Calculator / Estimator Recommended Custom interactive calculator, estimator or eligibility tool Service Status / Outage Notices Recommended Current status, outage or disruption information workflow
Commerce Booking / Appointment System Recommended Appointments, reservations, availability and confirmations Online Payment Gateway Recommended Card or online payment processing integration Shipping / Tax Rules Recommended Advanced shipping, delivery and tax configuration E-commerce Storefront / Cart / Checkout Recommended Core online store, cart and checkout functionality Product / Service Catalogue Recommended Structured catalogue without necessarily requiring checkout Online Ordering Recommended Order workflow for food, services, pickup or delivery Donations / Fundraising Recommended One-time or recurring donation workflow Bill / Account Payment Recommended Account-based or recurring bill payment workflow Digital Downloads Recommended Protected or post-payment delivery of digital files
Communication WhatsApp Integration Recommended Click-to-chat or supported WhatsApp integration Live Chat Widget Recommended Chat service integration
Content Blog / News System Recommended News, articles or announcements managed from a CMS Multilingual Website Recommended Language switching and translated content structure Website Search Recommended Search across site content Advanced Search / Filtering Recommended Faceted filters, directories or catalog filtering Portfolio / Project Gallery Recommended Structured visual portfolio, case-study or project gallery Audio / Video Media Library or Streaming Recommended Structured audio/video library, embeds or streaming-oriented content Directory / Member Directory Recommended Searchable directory of people, members, locations or organizations Document / Resource Library Recommended Organized searchable/downloadable documents and resources Knowledge Base / Documentation Recommended Searchable help, technical or knowledge-base content API / Developer Documentation Recommended Developer-facing API documentation area Menu / Treatment / Rate Catalogue Recommended Structured menu, treatment, rate or service-package catalogue Vacancy / Job Board Recommended Publish searchable vacancies and role details
Education Online Learning / LMS Recommended Courses, lessons, learner access and progress features Student / Parent Portal Recommended Secure education portal for learners or guardians
Events Event Registration Recommended Events calendar, registration and confirmation workflow Event / Attraction Ticketing Recommended Paid ticket selection, payment and confirmation
Forms Contact / Enquiry Form Recommended Standard contact or enquiry form Advanced / Multi-step Forms Recommended Applications, conditional questions or multi-step forms Secure File Uploads Recommended Customer document or image uploads
Health Practitioner / Provider Profiles Recommended Structured provider profiles, specialties and biographies Telehealth / Virtual Consultation Recommended Virtual consultation workflow or secure service integration
Integration External API Integration Recommended Connect an external service or custom API CRM Integration Recommended HubSpot, Salesforce or another CRM Email Marketing Integration Recommended Brevo, Mailchimp or similar Calendar Synchronisation Recommended Google/Outlook calendar sync Inventory / Stock Synchronisation Recommended Synchronize products or stock with another system Maps / Location Integration Recommended Maps, directions or location search Social Media Feed Recommended Live social feed or embedded social content Dealer / Branch Locator Recommended Searchable branch, dealer, distributor or service-point locator Service Area / Coverage Map Recommended Display service territories, branches or coverage areas
Marketing Analytics / Search Console Recommended Analytics, conversion tracking and Search Console setup Reviews / Testimonials Recommended Structured testimonials, reviews or ratings presentation
Portal Customer Accounts / Login Recommended Registration, authentication and account management Membership / Subscriptions Recommended Membership levels or recurring subscriptions Client / Member Portal Recommended Private area for customers or members
Quality Advanced Accessibility / WCAG Work Recommended Formal accessibility implementation beyond normal good practice Enhanced Security Hardening Recommended Additional security controls, logging or protection
Real Estate Property Listings Recommended Structured property listings with images and status Property Search / Filters Recommended Property-specific search, filters and discovery
07 Content, SEO & ongoing care These questions apply universally regardless of industry.
Content responsibilityClient supplies complete text and images Client supplies text; developer sources/optimizes images Developer edits/refines supplied content Partial copywriting required Full website copywriting required SEO scopeTechnical SEO foundations Standard on-page SEO Advanced SEO + keyword research Authority / competitive SEO launch Maintenance preferenceEssential Care - updates, backups, security, uptime Business Care - Essential + content changes, reporting, performance Advanced / E-commerce Care - priority support and deeper monitoring No maintenance estimate The result will show both monthly and annual maintenance values in the client's local currency. Other requirements / assumptions